The Tipping Point

"An elegant exploration of how social epidemics work, whether they are fashion trends, diseases or behaviour patterns such as crime... One of the most interesting aspects of Gladwell's book is the way it reaffirms that human beings are profoundly social beings influenced by and influencing other human beings, no matter how much technology we introduce into our lives. "

-Deirdre Donahue, USA Today on Malcolm Gladwell's 'The Tipping Point'.